How to Integrate Your SEO and Social Media Strategies

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How to Integrate Your SEO and Social Media Strategies November 27, 2017

Social referrals to your site which can be monitored and tracked using Google Analytics.

Google+ has tremendous SEO benefits – becoming Google Authored can boost your content up the rankings and increase CTR by up to 30%.

“Successful companies integrate social media into SEO strategies and tactics more extensively than companies that struggle with SEO.

1. Frame your social media marketing in terms of keywords

The cornerstone of SEO is keywords. There’s no reason not to also center your SMM around those same keywords, thereby laser-focusing on your target audience. First identify the broad themes that drive your social media, perhaps by referencing your editorial calendar if you use one, then narrow in on more specific keywords. Note that it’s not enough to think about what types of content your followers (or the people you want to be your followers) are interested in. Think about the specific keywords or keyword phrases those people are actually searching social networks with.

2.Use Twitter to spread awesome content

Twitter is a very effective way to reach market influencers as well, but tread lightly. Too many companies use Twitter as an outlet to force-feed content to consumers. Always remember marketing is a two-way conversation. Instead, use Twitter to connect with influencers, communicate with consumers and offer helpful links to your website’s content. When used in this manner, Twitter can be a great way to spread content and ultimately gain links and increase search engine traffic.

3.Use search content to support social campaigns

Call it what you wish: SEO, content marketing, inbound, social… The relatively small number of brands that are doing it right are creating good content that is designed to be really good for their target audience. They are placing that content on their website and usually elsewhere too. If you’re generating good content that is designed to help your SEO and PPC campaigns then why would you not use that same content to power your social campaigns? If all of your content is too boring for social campaigns then maybe it’s not quite as useful as you thought it was for search campaigns. Your search customers – and the people who influence their decisions – are the very same people you are trying to engage through social media.

4.Develop content marketing approach to target keywords

Success in SEO today is no longer about following best practice rules of online copywriting for SEO or building links. Instead it’s based on developing engaging content that helps attract the right type of visitor and will be shared through social media.

Social listening tools can be used find specific interests by finding which types of content in the sector are shared well. In the next article I’ll explain an approach we recommend to identify the right types of content.

5.Optimizing Your Posts for Searches

This strategy also relies upon pre-existing content, but it opens a secondary channel for search. In addition to news articles and Knowledge Graph entries, Google also tends to favor popular social media updates in the top sections of its SERPs. It’s a key, somewhat temporary position you can attain by making sure your posts are optimized for the opportunity.