How to Use SEO to Build Brand Awareness

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How to Use SEO to Build Brand AwarenessNovember 27, 2017

Why Bother With SEO Branding?
SEO branding can help build recognition and trust for companies planning a stock listing on the NYSE or NASDAQ.

1.Analyze Your Data
Without analyzing SEO data first, any changes you make will be completely subjective. If you want to make an informed decision in implementing your brand, you will analyze your data first using marketing software to determine performance on specific things like keywords, blog content, landing pages and more. Analytics on all of this information will help you know what pages and keywords may be more relevant to your audience.

2.Boost Your Brand’s Worth With Search Engine Rankings

In the eyes of the consumer, high search engine rankings make you more credible. Achieving the top spots in the search engines for major keywords in your industry is the best way to bring your company to the front of people’s minds. Your results, however, will depend on a variety of factors, including how saturated your industry is.

The main thing to remember is that it all begins in the keyword selection phase of your campaign. By building your campaign around a variety of keywords, you can build awareness in a variety of ways. By focusing on keywords that have to do with your industry, accommodate local search, and also through brand-specific search phrases, you can be sure to cover all aspects of your market.

3.Target a demographic
SEO found that different demographics were affected by different measures. One example was a customer from the higher income demographic. They found that higher income shoppers tended to select organic links at a higher rate. Brand awareness made a significant difference on the higher income demographic. You need to know who your business is built for and tailor your SEO approach accordingly.

4.Build Brand Awareness Through Link Building
Brand awareness is all about increasing acknowledgement of your company’s identity. In the online realm, this can happen through strategic link building.

As you build links, you’re getting the intellect and message of your brand in front of large audiences. This type of increased awareness brings several benefits to businesses:

Strengthening customer loyalty
Recapturing the attention of lost leads
Lowering customer acquisition costs

5.Unique Selling Point
Increasing brand awareness is easier when your business has a unique selling point that gets people talking. Finding that clear space to occupy online can help you to rank highly for your unique phrases. Showcasing what you have to offer over your competitors will no doubt help to establish your brand as an original brand that is considered an authority within your industry niche. This consequently will serve you well in your integrated SEO and marketing strategy.