Top Advice on Building An Effective Business Website

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Top Advice on Building An Effective Business WebsiteMarch 14, 2017

1.Make Your Site Mobile Responsive
In 2016, OuterBox reported that more than 62 percent of shoppers made purchases using their cell phones, and the 2016 stats show that over 90 percent of shoppers use their smartphones even while in retail stores for comparing prices and looking at product reviews.
Further, 40 percent of consumers will go to a competitor if they have a bad experience with a mobile website.
"If you plan on running a successful eCommerce website, or any website, you absolutely must cater to mobile users," wrote Justin Smith, CEO of OuterBox, in his company blog.

2.Add A Face
One of the common elements of many popular small business websites, according to Bracket, is a photo of the founder or the team.
She explains:
“A lot of times with new businesses or website owners, they want to try and make their businesses look big.
But that’s not always beneficial.
A lot of customers want to know that there’s a real person who’s going to be working with them. So including a good photo of yourself or your team is almost always a good idea.”

3.Write Your Own Content
Before getting started with building your first business website, you should decide, at least in basic terms, what you want it to say.
According to Emily Bracket, president of design and branding firm Visible Logic, the website owner should at least start the content creation for their own site.
Even if you plan to hire someone to edit or polish it, you know the basic message of your company more than anyone else will.

4.Add Video Elements When Possible
You can also add video testimonials or other types of video content to your first business website if it’s relevant to your message and high quality.

5.Respect The Need For Speed
A study by SOASTA, a website creation company, found that 88 percent of Americans surveyed said they have a negative association with brands that have buggy websites and apps, and 83 percent said slow websites cause them to have a negative reaction to a brand or company.
Further, 28 percent of respondents said they will go to a competitors website if the first website they visit takes too long to load. Make sure your website runs smoothly by keeping the software updated, optimizing videos and images for quicker downloads, and using a website host that can handle your bandwidth demands.

6.Utilize Calls To Action
Another way to make your goals very clear to visitors is to utilize calls to action.
Do you want them to sign up for your newsletter? If so, add a form on your main page.
Do you want them to shop through your new collection of products? Tell them so.

7.Keep Your Design Simple
Limit the use of fonts, colors and animated gifs, which can distract and pull the eyes away from the focus of the webpage.
Short paragraphs and bullet points also make the information more scannable and likely to be read. Ian Lurie, CEO of the marketing company Portent Inc., suggested paragraphs should be shorter than six lines.

8.Make Text Easy-To-Read
Since the text of your site is likely what’s providing most of the relevant information to your visitors, it’s important that they can actually read it.
Basic typefaces, like those that your designer or theme are likely to suggest, are best for readability.
So don’t go changing all of your fonts to fancy lettering just because you think it looks cool.

9.Own Your Domain
Bracket also recommends that all businesses purchase an actual domain name.
Some providers offer free ones that come with extensions.
But yourbusiness.com tends to be more professional and easy to remember than yourbusiness.wordpress.com

10.Have A Call To Action
Each page on your website should entice the reader to do something – call, sign up for a service, buy a product, download a white paper.
Be sure to have a clear invitation to do just that: a button, a link or clear verbiage. Keep it above the fold if possible so that readers do not have to scroll before finding the call to action.

11.Add Valuable Images
Visuals like images can also go a long way for adding interest to your first business website.
Some ideas for relevant images include team photos, examples of your work, and even relevant stock images.

12.Research SEO
SEO is a concept you’ll have to keep in mind throughout the entirety of running your website.
Your designer should be able to help with the basics at first.
But over time you’ll likely want to educate yourself about some of the concepts so that people can easily find you online.

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