Website Optimization Tips For More Traffic and Higher Conversions

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Website Optimization Tips For More Traffic and Higher ConversionsDecember 24, 2017

When it comes to website optimization, there is a lot you can be doing if you want to increase sales, get more traffic and have higher conversions.


1.There are a number of things you can do to increase your conversion rate, among them:

1.Write compelling, clickable PPC ads that are highly relevant to the keyword/search query and your intended audience. All the better if youre targeting high-intent mid-tail and long-tail keywords that indicate a searcher who is late in the buying cycle, as those consumers are more likely to convert.

2.Maintain a high degree of relevance between your ads and corresponding landing pages. Your landing page should deliver on the promise of your ad (the call to action) and make it easy for the searcher to complete that action, be it signing up for a newsletter, downloading a white paper or making a purchase.

3.Test your landing page design. Conduct A/B testing to find the right layout, copy, and colors that push the highest percentage of site visitors to fill out your form, call in, or otherwise convert to a valuable lead or customer.


Optimizing PPC Conversions: Start with the Right Keywords

When you start thinking about conversion rate optimization, its tempting to fiddle around with buttons and forms and other low-in-the-funnel design elements that might make or break the sale. But remember that part of optimizing conversions is getting the right visitors to your site in the first place:

1.High web traffic is useless if none of those people convert.

2.With search marketing, increasing your qualified traffic is a matter of bidding on and optimizing for the right keywords.

3.Better keyword traffic data means you can make better decisions about your website and ad copy and better target the right customers.

2.Improve page load time
How long are users willing to wait for a site to load before they abandon the page?

Loading time is a major contributor to abandonment of a page. Up to one-second delays are bearable for users, but a 10-second delay in loading time may make users leave a site immediately. Even if they stay, it’s unlikely they will complete the call to action.

47% of shoppers expect a web page to load in two seconds or less.
40% abandon a website that takes more than three seconds to load.
79% of online shoppers dissatisfied with website performance are less likely to buy from the same site again.
52% of online shoppers state that quick page loading is important to their site loyalty.

How to improve page-loading time

1.Use a website speed test tool : Test your website’s page load time on both desktop and mobile devices.
(Create New Post Website Speed Test Tools)

2.Evaluate reports : Website speed tools allow you to see not just the front-end elements like page size, load time and download speed, but also back-end elements like HTML, JavaScript and CSS.

3.Optimize images : Images can slow down your website considerably. Resize your images using a picture editor tool such as Photoshop and set them to 72 dpi. To further compress the image, use an optimization tool such as JPEG & PNG Stripper, Smush.it, Online Image Optimizer and SuperGIF.

4.Get rid of bulky code : Bulky code can create major roadblocks for your site. Remove line breaks and excess spacing.

5.Avoid external embedded media : Host all content on your own server.

6.Start using a CDN(Content Delivery Network).

7.Install Google PageSpeed on your server.

8.Minimize round-trip times (RTTs).

9.Improve perceived web performance/.

3.Optimize Your Website Design

This is yet another topic that brings with it numerous amounts of daily emails; a big part of website optimization is improving the design of your blog, it’s right up there with SEO. Sure the SEO does all of the hard work, bringing the traffic to your site; but the design can be just as important.

I’m sure most of you have had the experience of clicking on a top ranked result in Google for one of your searches, only to find that once the website has loaded the design is absolutely dire! So what do you do? You go ahead and click on the ‘Back button’ yet again, and this is something that your very own readers could end up doing.

That’s why it is important to get the design just right from the word go; this isn’t to say you should pour thousands of dollars into it (you can do that later when you are ready to upgrade) it simply means that you should try and stand out from the crowd and become a shepherd instead of a sheep.

4.Improve Your Website Credibility
You can do this by:

Showing testimonials
Showing press logos
Showing press mentions
Having HTTPS in your domain
Proof reading your content
Having an about page
Having active social media accounts

5.Minimize HTTP Requests
According to Yahoo, 80% of a Web page’s load time is spent downloading the different pieces-parts of the page: images, stylesheets, scripts, Flash, etc. An HTTP request is made for each one of these elements, so the more on-page components, the longer it takes for the page to render.
That being the case, the quickest way to improve site speed is to simplify your design.
Streamline the number of elements on your page.

1.Use CSS instead of images whenever possible.
2.Combine multiple style sheets into one.
3.Reduce scripts and put them at the bottom of the page.

6.Reduce server response time
Your target is a server response time of less than 200ms (milliseconds). And if you follow the tips in this article, you’re well on your way to achieving this.

Then tap into these resources:
Yslow – to evaluate your site’s speed and get tips on how to improve performance.
Google’s PageSpeed Tools – to learn more about performance best-practice and automate the process.

7.Enable compression
Compression reduces the bandwidth of your pages, thereby reducing HTTP response. You do this with a tool called Gzip.

And since 90% of today’s Internet traffic travels through browsers that support Gzip, it’s a great option for speeding up your site.

8.Enable browser caching
When you visit a website, the elements on the page you visit are stored on your hard drive in a cache, or temporary storage, so the next time you visit the site, your browser can load the page without having to send another HTTP request to the server.

9.Optimize images
With images, you need to focus on three things: size, format and the src attribute.
In HTML, the code for an image includes this:
<img src="">


10.Optimize CSS Delivery

11.Reduce redirects
Redirects create additional HTTP requests and increase load time. So you want to keep them to a minimum.